小红书
官方渠道代理商
庞大的用户群体：小红书拥有超过3亿活跃用户，大多是消费能力强、注重品质的年轻用户（25-35岁为主）。
精准投放：基于用户兴趣和搜索行为的数据分析，帮助商户将产品展示给精准目标人群。
UGC内容传播：通过用户自发生成的内容（种草笔记、短视频），可以迅速提升品牌知名度和信任度。
合作推广可以通过真实的种草笔记激发潜在客户的兴趣，增强购买决策的信心。
用户从种草到下单的路径简洁直接，通过平台内外链接，快速将用户引流至商户的店铺、官网或线下门店。
小红书提供详细的推广数据，包括流量来源、用户行为、内容效果等。
帮助商户实时优化推广策略，减少无效投入，提升ROI（投资回报率）。
小红书的官方推广工具可以帮助商户获得更多曝光机会，如搜索关键词投放、发现页广告等。
小红书：连接生活与消费的桥梁
小红书是一个备受用户喜爱的生活方式与消费平台，月活用户超过3亿，覆盖了50%的二线及以上城市用户，并深受90后人群的喜爱。用户每天打开小红书的次数平均超过10次，使其成为标记生活与探索新消费的重要阵地。
小红书在2024年明确了2025年的商业化方向，涵盖行业扩展、产品能力、生态开放等。具体包括从聚焦消费品向满足多行业需求扩展，重点向生活服务等领域突破；优化种草投放和投后度量；以及与更多平台、商家品牌、MCN机构等形成连接。涵盖美妆、时尚、旅行、美食、健身等多个领域，用户可以获取丰富的生活方式资讯。
用户通过点赞、评论、收藏等方式进行互动，形成积极的社区氛围。
XiaoHongShu
Official channel agent
Huge user base: Xiaohongshu has more than 300 million active users, most of whom are young users with strong spending power and quality focus (mainly 25-35 years old).
Precision delivery: Based on data analysis of user interests and search behaviors, it helps merchants display products to precise target groups.
UGC content dissemination: Through spontaneous user-generated content (grass-planting notes, short videos), brand awareness and trust can be quickly improved.
Cooperative promotion can stimulate the interest of potential customers through real grass-planting notes and enhance the confidence of purchasing decisions.
The user's path from grass-planting to ordering is simple and direct. Through links inside and outside the platform, users are quickly directed to the merchant's store, official website or offline store.
Xiaohongshu provides detailed promotion data, including traffic sources, user behavior, content effects, etc.
Help merchants optimize promotion strategies in real time, reduce ineffective investment, and improve ROI (return on investment).
Xiaohongshu's official promotion tools can help merchants get more exposure opportunities, such as search keyword delivery, discovery page advertising, etc.
Xiaohongshu: A bridge connecting life and consumption
Xiaohongshu is a lifestyle and consumption platform that is loved by users. It has more than 300 million monthly active users, covers 50% of users in second-tier and above cities, and is deeply loved by people born after 1990. Users open Xiaohongshu more than 10 times a day on average, making it an important position for marking life and exploring new consumption.
In 2024, Xiaohongshu clarified the commercialization direction for 2025, covering industry expansion, product capabilities, and ecological openness. Specifically, it includes expanding from focusing on consumer goods to meeting the needs of multiple industries, focusing on breakthroughs in areas such as life services; optimizing seeding and post-investment measurement; and connecting with more platforms, merchant brands, MCN agencies, etc. Covering multiple fields such as beauty, fashion, travel, food, and fitness, users can obtain rich lifestyle information.
Users interact through likes, comments, and collections to form a positive community atmosphere.